Skip links

Malaysia: Webinar on Circular Economy Cooperation between Petaling Jaya and EU cities

Over 100 experts from Malaysia and Europe have joined today’s stakeholder consultation webinar on circular economy in the city of Petaling Jaya. The event was opened by the Deputy Mayor, Ms. Azlinda Azman and included presentations by experts from Malaysia (Petaling Jaya City Council, Iskandar Regional Authority) and Europe (Sapienza University of Rome, Amsterdam Smart City, the Circular Economy Club, Cities at Circular Economy and the IUC Asia team).  This stakeholder consultation webinar enabled representatives from the government, private sector, research and civil society to dialogue with experts from European cities and organisations on the subject matter. Participants were also exploring how city-to-city cooperation with European pairs will support the transition of Petaling Jaya to a circular city. The meeting was moderated by Ms. Jacqueline Chang, Circular Economy Consultant, IUC Asia.

Lee Lih Shyan, Director, Solid Waste Management and Public Cleansing at Petaling Jaya City Council, shared the city’s top five (5) challenges in their transition to a circular economy, namely (1) Food and organic waste, (2) Plastic pollution and packaging (3), Construction material flow and design, (4) Household e-waste, (5) Lack of digital sharing tools & platforms as enabler for circular cities.

Blake Robinson and Marijana Novak from the Circle Economy organisation introduced the Circular Economy Club and the Circle City Scan Tool, which enables cities to align sectoral strategies towards a circular economy development.

Patrick Maurelli from CITERA at Sapienza University in Rome focused on Construction & Demolition Waste (CDW) and introduced basic figures worldwide, explaining that most of the CDW in the world is lost and not recycled. He introduced few best practices from projects supported by the European Union, including CINDERELLA for new business models including a secondary raw materials (SRM) market. He also showcased start-ups like Atlante Inerti, which designs SRM-based products.

Cornelia Dinker from Amsterdam Smart City introduced the quadruple-helix platform as well as Amsterdam’s circular innovation ecosystem. She showcased a few best practices including the Schoonschip project and the newly approved Amsterdam Circular Strategy 2020-2025. Cornelia introduced Amsterdam’s ‘doughnut’ model for the transition towards a circular economy, something especially relevant in the post-coronavirus economy.


Based on the recent initiative of the Malaysian Government to introduce a Circular Economy Roadmap (CER) for plastics by end 2020, the stakeholder consultation aimed at supporting stakeholders in taking a unified and collective approach towards a sustainable, circular economic system and an inclusive approach including the informal sector and vulnerable groups as well. The new EU Circular Economy Action Plan serves as a basis for action in Malaysia, where the IUC project brings best practices from the European pilot cities to achieve circular product design through, e.g. improved durability, reusability, upgradability and reparability of products; increased recycled content in products; and restricting single-use and countering premature obsolescence of products.


00_Agenda of Petaling Jaya Stakeholder Consultations 29 June 2020

01_IUC Asia_Intro City-to-City

02_IUC Asia Cooperation Petaling Jaya and EU cities

03_Iskandar_Overview of Circular Economy Initiatives

04_Petaling Jaya_5 Circular Economy Challenges

05_Circle Lab for Cities


07_Amsterdam Smart CIty and Circular Strategy



Join the Discussion

Return to top of page